Organizing events can be challenging, especially now that the world is in the middle of a pandemic. With strict rules and limited options, you might think that it’s impossible to attract people to join your event. Of course, it’s natural for individuals to think about avoiding certain events, especially if it will involve being part of a big crowd. With the ongoing threats of coronavirus disease, people are trying their best to avoid activities that attract big groups. However, this doesn’t mean that you can’t start making plans about organizing an exciting event. In fact, this may be the perfect time to think about new tactics that can help you ensure your event becomes a success.
Essential Keys to Attracting Event Participants
Telling people that you will be organizing a specific event will not be enough to attract participants. You will need to implement effective marketing tactics to ensure that your event will get noticed. Also, you need to ensure that you prepare other important elements that may help convince people to join your event. Here are some strategies that may help you with this process:
Decide on an event hashtag before making any promotions
Before posting any marketing campaign, ensure that you have already prepared an event hashtag. This simple item is essentially useful, especially if you are aiming to make your promotions viral. Looking for event mentions will be easy if you have a hashtag. You simply need to type in the keyword and observe how many people are talking about your event. With this, you will have an idea if your event promotions are working or not. This strategy is particularly effective in different social media platforms such as Facebook, Twitter, and Instagram.
Take advantage of SEO strategies to boost event visibility
Take advantage of your knowledge about search engine optimization techniques to promote your business. Make sure that you have an online page to promote. Then, identify the best SEO tactics to ensure your event page will show up in search results. It’s also crucial to identify what keywords will help boost your event page’s visibility. For instance, if you are planning to organize a virtual concert, ensure to use popular search terms such as “online concert,” “virtual tours,” “digital concerts,” and other keywords relevant to these terms to optimize your page.
Use multiple platforms for selling tickets
Make it convenient for people to get tickets. Ensure that it’s available on your website or social media channels. You can also use third-party ticketing channels. The key is to make sure that people can access these pages without issues. Also, you need to ensure that payment will be handled properly and securely. Make sure to rely on secure ticketing software as well. This way, you can prevent any issues that may compromise confidential data related to your event.
Consider preparing some freebies for attendees
Entice more participants by letting them have freebies or rewards by attending your event. For instance, “Early Birds” can receive special discounts for deciding to buy tickets as early as they can. Individuals who buy multiple tickets can also get rewards such as a free t-shirt, tumbler, stickers, or any special item. VIPs can also win exclusive rewards such as having backstage access or multiple freebies. The key is to make sure you have something to present to people who are willing to attend your event.
Prepare an enticing reward for competitions
If you are running a contest or a competition, make sure that you prepare an enticing reward for participants. For instance, if you are organizing a rodeo competition, you can attract more participants by displaying unique trophies or rewards such as rodeo belt buckles. If you are running a band competition, you can present winning groups with unique trophies plus additional perks. You can also offer exciting prices such as free trips, a 1-year supply of products, etc. The key is to make sure your rewards can be useful to participants. This way, more people will be encouraged to consider joining your event.
These simple tactics can help ensure your event becomes a success. The key is to make sure you prepare as early as possible. Start by building your team and work with individuals who can help you organize the most exciting event that you can plan for your target audience. Also, ensure that you get everything ready before the actual event. This way, you don’t need to worry about certain issues arising during the event. With this, you can expect that the event will be a success and that people will potentially think about attending other events you organize in the future.
